I thought stuff like “Explain Like I’m Five” and “AMA” was proprietary to the community, or at least the Reddit community, not Reddit as a company.

I checked and I found at least those subreddit forum names were registered as trademarks.

  • TODAY I LEARNED (TIL)
  • SHOWERTHOUGHTS
  • EXPLAIN LIKE I’M FIVE
  • NOSLEEP
  • AM I THE ASSHOLE?
  • IAMA
  • RPAN (actual subreddit name is R/PAN but they messed up the word mark for the registration I think.)
  • ASK REDDIT (makes sense since this includes Reddit’s name.)
  • NATURE IS FUCKING LIT (I thought you couldn’t register word marks with swearing but I guess I’m wrong. Must be only for offensive terms then…)
  • ASK ME ANYTHING (yes somehow this “generic term” is a trademark now…")
  • AMA
  • ELI5

Also they have some trademark registration applications for WALLSTREETBETS that have not been finalized yet.

  • NutWrench
    link
    fedilink
    5124 days ago

    Imagine the balls it takes to take user-created forum names and register them as trademarks.

  • Queen HawlSera
    link
    fedilink
    English
    4724 days ago

    …Isn’t… “Explain Like I’m Five” an Office reference first?

      • @rwhitisissle@lemmy.world
        link
        fedilink
        1324 days ago

        U.S. court system: “Providing a trademark for these would be an instance of gross negligence and general abuse of copyright law to provide a corporation with no genuine claim to these references carte blanche use and legal guarantee of sole ownership of them. So we’re going to do that because we’re functionally an engine of capital and not actually a mechanism of justice.”

        • @deafboy@lemmy.world
          link
          fedilink
          English
          119 days ago

          I get the feeling that the US copyright is largely being operated on a pinky swear basis. For example - the current copyright on the original Bitcoin whitepaper is held by a well known con artist, simply because he was the first to register it.

      • @phoenixz@lemmy.ca
        link
        fedilink
        924 days ago

        This.

        You can try to trademark a lot of things, doesn’t mean it will hold, especially if there have been prior uses (which there have been for just about all of them)

  • @Deceptichum@sh.itjust.works
    link
    fedilink
    English
    3824 days ago

    IANAL can anyone ELI5 do they have to try and defend these trademarks? And how would that look like, going after Lemmy communities for using TIL, etc?

    • @HeyThisIsntTheYMCA@lemmy.world
      link
      fedilink
      English
      20
      edit-2
      24 days ago

      my understanding (I’m just a tax guy, my brother’s the IP guy) is they have to defend the trademark or they lose it to genericism and saran wrap [edit fuck it’s cellophane]. I could be wrong though.

      • @SzethFriendOfNimi@lemmy.world
        cake
        link
        fedilink
        2324 days ago

        Wouldn’t these terms being commonly used there and other places like quora, X/twitter, lemmy, etc show that they are already common terms that aren’t viable as brand identifiers of Reddit itself? Which is what trademarks are for. To reduce brand confusion and ensure people can identify a product, good and/or service and know it’s from a source they associate it with.

        E.g. Coca Cola is a good example of what you think of when you see the red can, the swirl, and the font with the lettering.

        You see it and you know what you’re getting quality wise, etc.

    • Madbrad200
      link
      fedilink
      924 days ago

      Could simply be a case of protecting their largest assets incase someone big really did try to replace reddit.

    • Flying Squid
      link
      fedilink
      424 days ago

      IANAL

      IANAL is a registered trademark of Reddit and Advance Publications, Inc. All rights reserved.

  • Boozilla
    link
    fedilink
    English
    3424 days ago

    If you needed any further proof that stock prices are mostly bullshit, check out the graph for RDDT.

    It’s interesting and depressing to me that reddit as a corporate entity is the antithesis of what 90% of active redditors would claim themselves to be. Yet they stay there and participate anyway.

    • Kind of a metaphor for modern politics if you think about it. Not until people are getting drafted to fight for oil or fresh water will younger people give a shit and change a thing. “My vote doesn’t matter.” Vs. every single conservative person in their country showing up to vote as if their ill-gotten gains depend on it.

    • @rwhitisissle@lemmy.world
      link
      fedilink
      424 days ago

      Wow, reddit is actually up 23 percent year to date. Boy, if I needed any more evidence we were in an economic bubble than that…

  • 𝒎𝒂𝒏𝒊𝒆𝒍
    link
    fedilink
    2724 days ago

    I remember when r/natureisfuckinglit was created, it’s relatively new sub, there was a cool photo on r/earthporn, some dude commented “nature is fucking lit”, someone else commented there should be a sub for this and the next person created the sub

      • CheezyWeezle
        link
        fedilink
        624 days ago

        I mean that would hardly hold up to a challenge fir inadequate consideration. The value of all intellectual property in perpetuity is easily worth far more than access to the reddit website.

        • Nah, you get to use the website. Access to a computer system in exchange for IP created with it is a pretty open and shut case. The value doesn’t have to be equal, it just can’t be unconscionable. Buyer beware.

  • @lunarul@lemmy.world
    link
    fedilink
    1824 days ago
    • RPAN (actual subreddit name is R/PAN but they messed up the word mark for the registration I think.)

    They didn’t mess up, it was called RPAN from the start. And that’s something Reddit launched, so it makes sense they’d trademark it.

  • ChaoticNeutralCzech
    link
    fedilink
    1724 days ago

    I don’t even think most of these would hold up in court unless they add “r/” in front of them. Reddit reserves the non-exclusive right to use user content however they want, and I don’t think this includes making user-submitted phrases their trademarks. I haven’t read the ToS though so another clause might reserve this right too. There might be a claim to words like “subreddit”, “r/” and “RPAN” and derivatives because they are based off the “Reddit” trademark.

    • @uxia@midwest.social
      link
      fedilink
      English
      324 days ago

      I’m sure the fine upstanding folks working so earnestly as corporate lawyers will think of something. :D