The HBO CEO and chairman, Casey Bloys, has apologised for tasking employees with creating fake Twitter accounts to attack TV critics.
Bloys was responding to a bombshell Rolling Stone report that referenced alleged text messages between himself and Kathleen McCaffrey, HBO’s senior vice-president of drama programming. In six conversations, the pair discussed a “secret army” that could respond to TV critics who gave HBO shows a negative review.
I mean, this is how reputation companies work, the relationship shady ones.
Im seeing less of it. But I felt like when Marvel was at it's heyday, when Eternals came out to bad reviews, I saw what had to be astroturfing. Like just a lot of vague "best marvel film ever, this critic doesn't understand" comments everywhere flooding the internet.
Yeah there's no way that every PR company for these companies aren't flooding social media with astroturfing. It's easy and effective.
Though for marvel they might not have to. There are some marvel fans that nearly make kpop fans seem sane with their stanning. They just can't accept that they made a bad movie cause it's their entire personality