Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign

  • Flying Squid@lemmy.world
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    1 year ago

    Research by the non-profit group revealed Shell sponsored livestreams of gameplay on Twitch by at least six streamers with a combined 5.5m followers. It also identified three more content creators on other platforms who were paid to promote the campaign in their videos. Those influencers, Media Matters said, have a combined 1.5 million Instagram followers, 8.5 million on TikTok and 11.6 million on YouTube.

    A single paid promotion post last month by a YouTube presenter with the username Chica had a potential reach of 1.74 million people alone.

    Sickening. And that's chump change for them.