A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience.
Depends on where you live I guess. In my country (not USA), no matter where you go all franchises of major chain restaurants have exactly the same prices. Having worked adjacent to the fast food industry in my country and dealing with the brand owners, price and consistency is very important, not only for their customer satisfaction, but also it made the marketing material easier.
Ironically, when I worked in this industry, part of the appeal of the company that I worked for is we allowed dynamic pricing exactly like what Wendy’s is proposing. The brand owners rejected the idea because marketing felt it would confuse customers, and technical didn’t want to do it because consolidating the incoming data and and standardising the POS data across franchises was a nightmare.
McDonald’s already has different prices from the location next to my house, and the one 10 minutes away by my work. Aren’t they franchised as well?
Yeah, what op said isn’t exactly accurate. There are promos that will all be the same price.
But like, a McDonald’s near me offers jalapenos, and another does not. It’s not all the same. It’s all 95% the same.
Also, not every McDonald’s is franchised! But iirc <1%. I think it’s like a few dozen stores are genuine McDonald’s brand stores and not franchises.
Depends on where you live I guess. In my country (not USA), no matter where you go all franchises of major chain restaurants have exactly the same prices. Having worked adjacent to the fast food industry in my country and dealing with the brand owners, price and consistency is very important, not only for their customer satisfaction, but also it made the marketing material easier.
Ironically, when I worked in this industry, part of the appeal of the company that I worked for is we allowed dynamic pricing exactly like what Wendy’s is proposing. The brand owners rejected the idea because marketing felt it would confuse customers, and technical didn’t want to do it because consolidating the incoming data and and standardising the POS data across franchises was a nightmare.