At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Association is unavoidable regardless of logic since it is an emotional response. Much like disliking a certain food you associate with a person that was mean to you. Marketing is a Social Science not a Technical one.
Or avoiding a certain food or drink after becoming violently ill after consuming it 😬
Or like when you eat too much chocolate cake.
Or violently shitting yourself after a dumpster burger that still looked decent?
IDK if you know this but… rarely is it the food, as long as they get it to temp it should be fine (and lets be honest most dumpser burger joints are overcooking their food). Most often its your own hands that are the reason for food poisoning. Think about all the things you touched (your phone?) between the time you washed your hands and the time you touched the food that went into your mouth. Especially with food that you eat with your hands.
It could be the fact that it is a dumpster burger from a dumpster.
I sure it touched stuff that touched phones in there.
Are we still talking about Elon Musk? Eh, probably.
I recommend reading “Thinking, Fast and Slow” by Daniel Kahneman, which also discusses this topic.