Since 2022, Kellogg has been running an ad campaign encouraging families, with the help of Tony the Tiger and Toucan Sam, to break out of their boring dinner rotation and swap in the occasional bowl of cereal. “If you’re tired of cooking chicken over and over (and the kids are bored of eating it) we’ve got something you’ll want to try,” the description for one of the advertisements read. “Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”

That commercial didn’t inspire nearly the same amount of dialogue as when — nearly two years later, on Feb. 21 — WK Kellogg Co. CEO Gary Pilnick also suggested customers eat cereal for dinner, likely because instead of positioning it, as the advertisement had, as a little treat, he suggested it as a solution for families feeling throttled by food inflation.

    • @DannyMac@lemmy.world
      link
      fedilink
      English
      34 months ago

      Kellogg developed Corn Flakes as a way to get people to not have sex or masturbate. I feel like the company has put a lot of work into keeping this out of Wikipedia though… But other websites will let you know the story.

      • @Eldritch@lemmy.world
        link
        fedilink
        English
        24 months ago

        Yep, corn flakes and “cereal” at large are the product and phenomena of a cult. One of those crazy facts that most live their lives unaware. Like the fact people used to rent pineapples by the hour etc.

      • @DannyMac@lemmy.world
        link
        fedilink
        English
        14 months ago

        Kellogg thought sex for enjoyment and masturbation were bad, so eat some shitty cereal and get yogurt enemas instead. The real conspiracy is how this is absent or glossed over on Wikipedia. I guess I should look at the discussion pages…