(Quick aside, when I went looking for their second quarter 2023 report I ended up getting something with a date in October 2022, so I think they’re using a different calendar than Target)
Just before the official start to Pride Month, The North Face announced it had teamed up with drag performer Pattie Gonia for its second annual Summer of Pride tour.
“Hi, it’s me, Pattie Gonia, a real-life homosexual,” the performer introduced herself in a video promoting the outdoor clothing and gear company’s campaign.
Criticism from conservatives came quickly, among them U.S. Rep. Marjorie Taylor Greene, who took to Twitter to criticize the company and call for a boycott.
But The North Face didn’t back down, and Pattie Gonia will kick off the campaign in Salt Lake City in July as scheduled at the sold-out event.
The North Face has always believed the outdoors should be a “welcoming, equitable and safe place for all,” the company said in a statement to NPR.
[Bolding added]
Looks like apeasing fascists is bad for business
e; forgot to mention the bolding wasn’t in the original article
TNF and Target may not be marketing to the same group of people and I’d be a little surprised if it wasn’t more of a risk for Target to take such a controversial stance than TNF.
Not everywhere, on August 2 2023 it was reported that “North Face sales grew 12% year-over-year to $538.2 million in the first quarter”
(Quick aside, when I went looking for their second quarter 2023 report I ended up getting something with a date in October 2022, so I think they’re using a different calendar than Target)
The reason why that’s significant is
[Bolding added]
Looks like apeasing fascists is bad for business
e; forgot to mention the bolding wasn’t in the original article
TNF and Target may not be marketing to the same group of people and I’d be a little surprised if it wasn’t more of a risk for Target to take such a controversial stance than TNF.