At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Why?
These companies don’t have to do business with twitter.
Now because their logo was next to some Nazi shit when they were promised it wouldn’t be, they are pulling their dollars because of broken promises.
if there is one thing you can count on from Musk, its broken promises
Because it’s annoying when a lot of good shit goes to dog shit when ad companies get involved with the creative side of things. Just have it in the contract up front if it’s not already and they can agree to be on the platform all in or all out.
Who said the ad companies are making it go to dog shit by not wanting to be seen next to fascist content?