Many voters are willing to accept misinformation from political leaders – even when they know it’s factually inaccurate. According to our research, voters often recognize when their parties’ claims are not based on objective evidence. Yet they still respond positively, if they believe these inaccurate statements evoke a deeper, more important “truth.”
This sort of thinking only serves to allow people to delude themselves into thinking that they are not victim to the same things as everyone else.
No one is immune to these cognitive biases. There are aspects of it effectively hardcoded into the human brain structure.
Studies have shown that being aware you’re watching an advertisement does not negatively impact its effect on the viewer.
Put short: