Consider this. They're used to a better product with less ads.

YouTube used to be a higher quality platform with more customisation options (did you know back in the day you could design your own Tumblr esque blog page as your channel page?) And a lot of things were added that cut costs alongside poor moderation and the black hole that is YouTube kids eating up content. Not to mention that nothing is done about content stealing content farms.

yet all we got in exchange was more ads.