Ford did a nice end run on them eventually. He had to do twice. He never liked investors.
At least initially Dodge released a upgraded Ford for their first vehicle before things really got into the make them different for each year to create a reason for customers to buy a new one to replace their current one mode.
Thanks to the Dodge brothers, that's practically a requirement for publicly traded companies.
Ford did a nice end run on them eventually. He had to do twice. He never liked investors.
At least initially Dodge released a upgraded Ford for their first vehicle before things really got into the make them different for each year to create a reason for customers to buy a new one to replace their current one mode.