The Streisand Effect can be for vanity and secrecy. Trying to draw attention away from something the protagonist wants hidden brings more attention.
The Musk Effect can be for suck, for evil, for failure. Trying to draw attention away from evil brings more attention to the overwhelming amount of evil, of failure.
I don’t have claustrophobia, but thinking about this dude is about as close as I get. What an awful way to die, and I can’t imagine how insane you have to be to enjoy this hobby.