The problem is that without those exclusive deals noone would change
Most people didn’t buy EA games at origin or Ubisoft games at UPlay even though you needed those launchers anyway. They even didn’t buy CDProjekt games at gog despite the games being dem free there.
Excluding deals on sought after games is literally the only way to get a majority of the players moving away from there comfortable “I have ally games and friends there already” position
People are lazy and hate change - without force it’s not going to happen
Just because it’s the same doesn’t make it worse though - so it definitely is up there with the best game soundtracks of games from this year