I think good answers, in this case, are more than "I'm passionate about x". A specific scenario where you were really interested in a specific scientific question related to the job at hand would be much better. Again, useful if you're going to be an engineer at Tesla, not useful for a cashier at Taco Bell.
As you get more and more specialized, this starts to change. If my expertise is selling matts for large cranes, then there are like 3 companies that do that. The companies themselves are no special, but your expertise in that area does have a special alignment with what that company wants to do.
Non-specialized positions, again, make this question worthless.