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Lemmy got more than just “marginally” popular. It saw the biggest boom within its entire lifetime and became a viable alternative for anyone seekong an alternative to Reddit. We both still use it.
The article proves that enough noise was made to catch the attention of the biggest news publications, which remember the protest to this day. In other words, people still remember what Reddit did.
As far as online protests go, that was more successful than any other coordinated online protest in recent memory. Gotta start somewhere.
The first week or two of ditching the habit of opening reddit is the hardest, but speaking from experience, it gets easier with time.