Sordid

it’s considered common knowledge that you can’t

I've never heard that before. What I have heard several times is that text is not static, so if you read something, look away, and then read it again, it'll say something different. That I can corroborate, along with the idea that this is how you realize you're in a dream and induce lucid dreaming.

Worse, we’re throwing piles of money at them.