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Joined 1 year ago
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Cake day: June 21st, 2023

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  • Many things are designed for engagement, so what’s your point? Some people use Lemmy like Reddit and care about internet points that don’t matter. “The rising number is designed to exploit your behavioral patterns and enforce your engagement.” Instead of daily, it’s multiple times, but the point is you can paint many business models like this.

    People download the app to get better at a skill. It’s designed to be effective at doing that. It’s a skill people want to learn. How is that exploitive or manipulative?

    Full warning: I’ve worked in game design and F2P for like 10 years. I know there’s some personal bias, but there are much worse examples of this stuff than Duolingo or whatever. Painting good actors as bad actors is not correct.

    The anecdote part at the end is irrelevant for both of us. I have the opposite experience and don’t even use this app: a bunch of my friends seem to all use it for learning languages. /shrug
















  • You are correct, but as someone who has worked in F2P mobile for a decade, it is true that most profitability comes from whales, at least in this market. You might have hundreds of thousands who spend as you mention (dolphins or minnows), but as a percentage of revenue, that aggregate is considerably smaller than the aggregate of whales: I’ve seen that ratio as high as 5:95 on a financially successful mobile F2P 4X strategy game, meaning 5% of total revenue coming from players with a lifetime spend of less than $250, 95% of total revenue coming from those above that. The populations of those groups is usually the opposite (very few whales vs. many dolphins and minnows).

    Not all F2P models swing heavily into “whale-based”, but the traditional wisdom is similar to the casino industry. Large corporate companies often have small teams dedicated to servicing VIP players, ensuring they come back to the game through attractive offers or other gifts (https://www.gamesindustry.biz/how-does-zynga-hunt-for-whales-this-week-in-business).

    Another component that people don’t understand is that often these aren’t “normal people” in terms of their income. We had geo-tagged data, so when you’re looking at your high level VIPs north of a million in lifetime spend, you’re talking about someone in UAE, someone in Petersburg, someone in Hong Kong, or someone in the Texas oil fields. That’s not to provide moral ammunition, but it is a different viewpoint from these games preying on people who don’t have money. A lot of whales have so much money, they just don’t care about spending $100s or $1,000s at a time.

    Finally, I personally know at least 1 divorce caused by a game I worked on: the husband couldn’t stop spending, and it led to a separation. There are likely more. By the same token, I also know marriages caused by that same game.

    If people are having issues with spending, please stop playing, stop spending, get help. If people don’t want this to be the dominate model, they need to support with their wallets. Having said that, there’s more free games to play than when I grew up. I do think that is pretty cool.