1. “Haha this is funny”
2. remember alls the shady shit that late stage capitalism brought us
3. double check it’s actually a meme

I don't think most people have an issue with compensation for good content, it's just there are not a lot of monetization schemes that support this. So what you get instead of quality content is stuff like 40 minute video tutorials with 5 ad breaks about a subject that could have been explained in 5 minutes. That's also why people tend to put reddit at the end of a google search because chances are good you find a simple post with the exact information you need instead of all the blog sites that explain the same shit in only 5003937352729 words with 300 ads inbetween that show up at the first result page because they game the seo system.

Isn't that exactly the point of the meme? Internet 20 years ago was about sharing mostly. Internet today is about monetization mostly. And content quality isn't what makes you big, it's your ability to game/abuse the system