The point there isn't the specific mechanic, but the fact that people who've been pushing ideas like NFTs in games look at everything as some sort of a hustle. Any activity has to have some monetizing component or they don't see value in it. So, when people like that try to make games, they fail to comprehend the core concept of what a game is leading to hilarious results the article talks about.
Hustle culture, sure. Side hustles, sure. The concept that a game company should pay me to play their game, nope.
The point there isn't the specific mechanic, but the fact that people who've been pushing ideas like NFTs in games look at everything as some sort of a hustle. Any activity has to have some monetizing component or they don't see value in it. So, when people like that try to make games, they fail to comprehend the core concept of what a game is leading to hilarious results the article talks about.