The Wall Street Journal reported that Meta plans to move to a "Pay for your Rights" model, where EU users will have to pay $ 168 a year (€ 160 a year) if they don't agree to give up their fundamental right to privacy on platforms such as Instagram and Facebook. History has shown that Meta's regulator, the Irish DPC, is likely to agree to any way that Meta can bypass the GDPR. However, the company may also be able to use six words from a recent Court of Justice (CJEU) ruling to support its approach.
I use adblocking software to block surveillance by ad networks, which is needed for security. I would have no problem with a website hosting ads that were more like television ads that were just hosted locally and didn't have user tracking - but Meta aren't offering that option. So while it might be ludicrous to expect online service free of charge without advertising, it's not ludicrous to expect/demand it without spyware.