I'm guessing this did little to nothing to his business. You're vastly overestimating the amount of people who are familiar with this story, the fraction of those people aware of this person, and the fraction of those people who would also be customers of this store.
I'm guessing this did little to nothing to his business. You're vastly overestimating the amount of people who are familiar with this story, the fraction of those people aware of this person, and the fraction of those people who would also be customers of this store.