Cross-posted from “Too Bad, So Sad, Too Late - McDonald’s tells U.S. restaurants it’s not a ‘political brand’ after Trump visit” by @JimmyBigSausage@lemm.ee in !news@beehaw.org
Excerpt:
Though President Donald Trump visited a Pennsylvania McDonald’s location on Sunday, the fast-food giant is trying to stay neutral in the presidential race.
“As we’ve seen, our brand has been a fixture of conversation in this election cycle. While we’ve not sought this, it’s a testament to how much McDonald’s resonates with so many Americans. McDonald’s does not endorse candidates for elected office and that remains true in this race for the next President,” the company said in an internal message viewed by CNBC and confirmed by a source familiar with the matter.
I haven’t eaten at a McDonalds since before covid, and I don’t really miss it.
Ah yes, damage control. You chose this, Mickey D’s, now would a sales slump ‘resonate’ with your shareholder clowns?
That’s not how franchising works
Does corporate not make money from franchises? Honest question because I thought it worked that way.
They could revoke the franchise license. They won’t though.
Sure, but that would be entirely in hindsight versus when they allegedly “chose this” by being completely uninvolved in the franchisee’s decision.
Who cares? They’re proving their support, right now, by not providing any consequences or even condemnation.