“Deletion of data and a possible fine.” Oh no, how will the billion dollar company cope with a $2m fine that all goes to the corrupt government officials anyway.
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Fine is just the warning. Noncompliance can get the company kicked out of France/EU.
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One tip for ousting certain leaks is with gmail you can setup an email address like youremail+scummycompany@gmail.com you just have to forgo the login with google bit
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I can imagine that spammers nowadays can write a simple script that drops everything from the + to the @, so while that may work for some spammers, others will just use your normal email address. I've resorted to creating a catchall for my personal domain. Also not ideal, but it'll hopefully take them a while to figure that one out for everyone using their own domain.