I’ve noticed YouTube specifically has become more addictive, I never used to be one to sit and scroll for long durations before but I often catch myself spending way too long on shorts now
Even people or older generations seem to be getting sucked in nowadays
I too ignore shorts but I disagree with YouTube’s recommendations. It has gotten significantly better from even 2 years ago. I used to only watch my subscriptions, what I specifically sought out, or links from others. What YouTube recommended me was honestly confusing considering the amount of data they have on me and my interests. Now it’ll actually recommend general content I would watch. But also small YouTubers from the types of content I consistently watch. It’s pretty great.
That's still pretty hit or miss for me. I've watched a video about cats exactly once a few weeks ago when my cat did something strange, and my recommendations are still littered with click-bait videos about certain cat behaviors. I watch tons of the aforementioned hour long analysis videos and I still need to resort to playlists compiling them instead of getting recommendations. To me, it seems the algorithm really wants to push certain types of content and will flood me with them if I so much as hover a video too long. But it really dislikes other types of content and almost hides them on purpose, despite me liking them. My best guess would be that longer videos have less ads per minute of content and are therefore not recommended as much, but I couldn't tell, I started blocking ads on Youtube when they added a second ad banner back in the day - long before video ads were a thing.
I have premium so maybe that’s a reason. Also, if I watch a video I know YouTube will latch unto them I remove it from my watch history and heavily use not interested option.