I assume there are people who read these things, otherwise companies wouldn't send me so many of them. I seem to get daily spam from literally any company I've ever interacted with in any way, and they are long boys full of text and pictures that Thunderbird helpfully hides from me but I presume are full of jagged brightly coloured stars saying "DEAL DEAL DEAL" or whatever.
Mostly I click delete on these emails faster than the email client can even load them, but every so often I peruse a few sentences of the trade specific items that give a headline that promises actually interesting information… but its always just more marketing guff disguised as a news story.
It's obviously making someone money to spam the world constantly, so I assume someone is reading these things and acting on them.
- Who are you?
- Why are you interacting with the spam and making it viable for companies to keep sending it?
- What do you do that you have so much free time you can allocate some of it to consuming it?
If you have less than 1% I don't care if you are in 3rd you are niche the placement doesn't really matter that much when the distance between you and the leaders is so huge.
Also depends who is doing the study, doesn't even show up on this one. https://www.litmus.com/blog/email-client-market-share-infographic