I'm very aware of the problems with weak-effort content on the Internet, and if the first half wasn't "Cool guy pays to give away content for free", yeah, that might be it. It's pretty clearly not OPs intent, though.

The system is far from perfect, but that people can now subsidize their income or replace it entirely with content creation is not a bad thing. People deserve to be compensated for their work, whether that work is for a corporation or for an audience of fans.