As soon as you suggest people stop eating meat, suddenly they have no moral standing or their change won't make a difference. It's just sad. People will hide behind 'personal choice' as if it absolves them of supporting the industry and any wrong doing that comes as a consequence of it. You can't justify breeding an animal into existence for the sole purpose of killing and eating it when it is entirely unnecessary to do so. It's probably the biggest example of injustice in the modern world, next to slavery.