"the company looked at the history of social media over the past decade and didn’t like what it saw… existing companies that are only model motivated by profit and just insane user growth, and are willing to tolerate and amplify really toxic content because it looks like engagement… "
If someone brings a toy to class, it's wild to me to say that if the whole class likes it enough, they must donate their toy. If you love it, go make your own - hell, just copy it exactly as it is and make adjustments from there.