"the company looked at the history of social media over the past decade and didn’t like what it saw… existing companies that are only model motivated by profit and just insane user growth, and are willing to tolerate and amplify really toxic content because it looks like engagement… "
What we need is a bunch of small groups and companies. It isn't a problem if there isn't a giant centralization of power.
You don't see Salsa companies ruining tomatoes