I had turned targeted ads off, on Facebook and Instagram. I still got ads but they were not targeted based on my data. I could live with that
Today I got a popup requiring me to pick an option of either accepting targeted ads or pay the equivalent of €13/$14 for an addfree experience across all meta platforms.
They don't even try to claim they'll stop collecting your data. No one actually cares about seeing a targeted vs non-targeted advertisement; the targeting technology is the issue.
Paying Facebook $14 a month and still being tracked, just invisibly, solves nobody's problem.
Giving them payment information makes it even easier to track you too.