I had turned targeted ads off, on Facebook and Instagram. I still got ads but they were not targeted based on my data. I could live with that
Today I got a popup requiring me to pick an option of either accepting targeted ads or pay the equivalent of €13/$14 for an addfree experience across all meta platforms.
The issue with Friendica, compared to Lemmy/Mastodon/etc, is that you'd need your friends and communities to also move to Friendica, which hardly happens
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