Republicans have waged a decades-long battle to blow up the campaign-finance laws that rein in big-money spending. Now, they are making a play that could end in their biggest victory since the Citizens United ruling in 2010.
The GOP is growing increasingly optimistic about their prospects in a little-noticed lawsuit that would allow official party committees and candidates to coordinate freely by removing current spending restrictions. If successful, it would represent a seismic shift in how tens of millions of campaign dollars are spent and upend a well-established political ecosystem for TV advertising.
An eventual victory in the lawsuit, filed last November by the National Republican Senatorial Committee and the National Republican Congressional Committee, would eliminate the need for House and Senate campaign committees of any party to set up separate operations to make so-called independent expenditures to boost candidates with TV ads.
Sure, but isn’t big donor influence largely due to how much their money can swing elections? If TV ads fade in importance and you can saturate your audience with cheaper targeted internet ones, rich guys are reduced to regular old bribery and you can only go on so many junkets a year.
That’s probably a trend but according to this (sorry dumb paywalled stats site but the relevant bit is in the free overview) as of now Broadcast TV is still the largest political ad market.
That’s actually kind of my point - they’re spending the money on something that gets less effective every year, and it’s not clear if there’s any other expense that’ll replace it. And most politicians hate fundraising, so if they can mount an equally effective campaign with less money I expect an awful lot of them will do so.